March 20th, 2018 Posted by News No Comment yet

As the founder, and I believe, only female CEO of a professional fundraising company within the charity sector, I’m compelled to comment on the winds of change sweeping our industry, and how we need to embrace this wake-up-call to ensure we continue making our industry an incredibly worthwhile and positive one to work in.

The lurid headlines around the Presidents Club Dinner appalled everyone. Appalled – yes, Accepted- no. More importantly they deflected from the focus of the majority of the guests who generously gave to several deserving causes. It is their goodwill and philanthropy on which charities and good causes rely.

This portrayal of our industry does not represent the one I’ve worked in for over a decade. Having attended well over a thousand charity events, both as a guest and as the CEO of FR, let me say, unacceptable behaviour is not the norm and not what I am accustomed to.

And for us it doesn’t, and won’t. At FR we always provide the best and most professional staff in the industry before , during and after the event. We have always been aware of our responsibilities to our team and to our charity partners, and will continue to provide our expert service, helping you to raise funds and profile with confidence and integrity.

So please, let’s not lose sight of what makes the UK Charity industry amazing. I’m passionate about, championing the amazing and tireless work you all do. We need to carry on shining in the spotlight, moving forward and doing what we do – helping change lives for the better.

But we know our industry faces challenges, and a judgmental undercurrent. To ensure we all face into this together, we’ve made the conscious decision to add a formal Code of Conduct to all our contracts and communications. Conduct that we will continually be judged by, but also an ethos that we hope you will support throughout your organisation and at your events.

Only by acting proactively and responsibly will we ensure our industry continues to raise funds for incredibly deserving charities in an acceptable and positive environment.

I hope my thoughts and actions provoke assessment and re-evaluation, as well as confidence in the ability to run successful fundraising events with honour and integrity. We are an amazing industry, and one that right now is at the forefront of today’s moral issues. We all need to ensure that we’re aware and present to these positively changing times.


Yours sincerely

Jodie Bracken

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